i didn't even know there was a specific name for these, nor a group of people that are lucky enough to create them for a living. i have a nerdy love of information and interesting facts, so to add beautiful design into the mix makes infographics a borderline obsession for me.
infographics may not directly relate to branding per se, but the concept is utilized by commercial companies, non profits, and government agencies alike to make complex (and perhaps boring) data more palpable and digestible. this in turn, can have an enormous effect on branding because information that would otherwise go unnoticed and unread is recognized by consumers. this is particularly compelling and significant when infographics support a cause, such as relaying messages to the public about the poor nutrition quality of an average school cafeteria lunch, or about how little it takes for community health workers to save lives in third world countries. plus, people like me would probably even hang a few infographics on a wall as artwork.
GOOD is a 'media platform website' that has all around awesome news articles, great writers, and best of all, stellar (and frequent!) infographics. find them archived here; below are some of my favorites.
has anyone ever made their own infographic? i've been brainstorming my ideas but haven't settled on one yet.
infographics c/o good.is
