i kid you not when i say i have been lost in this site for hours. not only do they showcase well-known agency work (dupuis, product ventures, sterling brands) but also student work. packaging is such a crucial part of a company's brand and it's fascinating to see how brands have changed (or not changed) over the course of time. often times, packaging design defines a brand. what would tiffany's be without the turquoise box?
the site also features packaging designs from around the world; discovering how cultural differences manifest themselves in something as simple as packaging design is really fascinating.
if you're pursuing a career in packaging design, the site also has an abundance of resources, such as job advice from professionals, industry news, and even job listings.
for those of you that are wondering, 'what is a dieline, and what does it have to do with packaging?' here is your answer (courtesy of wikipedia):
A dieline is used in graphic design as a placeholder for assisting in the proper layout of a document that will be diecut as part of the finishing process. It is usually placed into the graphic's computer file as a separate layer for sizing and orientation purposes. A dieline is usually not printed on the final piece but is used to determine correct layout.
photo courtesy of thedieline.com
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