their here it goes again video makes creative use of treadmills and the contraption from this too shall pass is something every child in the world dreams of constructing in their living rooms.
these unique and elaborate videos have become a part of their brand that conveys quirkiness and humor, as well as a certain uniqueness that is nearly extinct in the world of music videos (britney, i love you, but all your videos are the same. even ten years later).
a friend sent me ok go's latest video today (a collaboration with google, best viewed with google chrome), for "all is not lost". i was blown away.
how do they think of this stuff?! while the creative theme throughout the video is mezmerizingly good, one of the most intriguing things about this video is how it incorporates viewers. viewers type in a word at the beginning of the video--and ta da! ok go forms your words at the end of their video with elaborate dance moves. being a tech/marketing/design/social media junkie, i go crazy for this kind of stuff. by including viewers and fans in their video, ok go creates a personal relationship by reaching every viewer in a unique way. in some ways, this interactive method reminds me of the post i did on interactive logos...is there anywhere social media hasn't reached yet?
what do you think of the video? are there any other interactive music videos out there?
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