in the span of very few years, organizations have developed entire departments that focus on social media efforts that tweet, friend, and like all day long. social media is now a pivotal part of a branding strategy and is responsible for creating crucial bonds between consumers and organizations.
it's entertaining to think about the world before social media, when organizations would pay good money to hear the thoughts of their target market with surveys, focus groups, and market research. now all they have to do is tweet.
social media creates a personal relationship between consumers and organizations. it is a trend that is increasingly apparent today... people want to know what they're supporting or purchasing, where it's from, and who exactly is selling it to them. and they want to give you feedback. the consumer gains a significant share of the marketing and branding cycle because suddenly, they have a say. they have power.
in this feature by fast co design, a group of graphic designers have found a way to incorporate their consumers into a logo via social media. check out the logos, projects, and video below for more.
what effects could this have on branding? which industries or organizations does this branding method complement the most?
photos and video c/o fast co design
